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Association Of Finance Brokers

Association Of Finance Brokers

AFB-The Association Of Finance Brokers
Unifying Voice For Finance Brokers
Keeping Up To Speed With Regulation
Tackle Big Issues With Long Term Improvements


The Association of Finance Brokers (AFB) is the voice of many of the secured loan brokers in the UK. That includes First Choice Finance as part of our loan and mortgage services to public and businesses alike, we offer homeowner secured loans. As a finance company we need a connection to government to ensure that the industry can provide valuable feedback and are kept in mind when policies change. Here at First Choice Finance we strive to be ahead of the curve so that our customers can be safe in the knowledge that not only are you getting a first rate service, but the help we give you and products we secure for you are the best from our portfolio. The Association of Finance Brokers looks out for the industries interests so that we can concentrate on doing the same for our customers. We haven`t spent 25 years in the industry establishing our selves as a leading finance broker by resting on our laurels. No, instead a combination of expert knowledge, a great base of staff and cooperation with key groups like the AFB has been essential.

About The Association Of Finance Brokers

The Association of Finance Brokers is a not for profit organisation that is funded solely by its member`s and industry supporters who see the value of its work. The prime role of which is to represent the interests of its members other similar finance brokers on a nationwide scale, to the government and regulators of our industry. When it is necessary, the AFB understand the clear need for finance brokers to speak with one strong voice in order to see obvious and lasting change in our industry. A single Finance broker, large or small will struggle to be heard in a mass of government regulators. By banding together and concerning the interests of the whole industry the AFB has the power and presence to work on a variety of projects with many different groups. Through continued progress in these areas and many years in the industry they have developed a strong campaigning mandate that continues to benefit finance brokers and consumers alike, by making sure that our services are kept in the market for consumers to have that added option. Not only that but as we all know jobs are critical to keeping the country on a solid financial footing and the loan industry in its various facets is a big employer of staff at multiple levels.

Their Objectives

The Association of Finance Brokers have three key objectives:

  • To promote the needs of secured loan brokers amongst those who make decisions that directly impact upon their business.

  • To collate the views and experiences of loan brokers and interpret them to formally challenge policy and the regulator.

  • To promote the value of loan advice.

These key objectives enable the AFB to be precise and efficient in their methods and have resulted in there success rate for lobbying significant groups that directly affect the industry and business of finance brokers. They continue to work with a variety of groups and their corresponding committees to ensure finance brokers are better represented, not just here in the UK but in Brussels too. A particular line of work that the AFB has integrated itself with and that First Choice Finance finds particularly significant, is their ongoing dealings with the Financial Services Authority (FSA) and the Treating Customers Fairly (TCF) consultative group. We appreciate the importance of having a voice that can represent direct dealings with our customers to ensure they are always at the forefront of any regulatory changes and always protected. From the viewpoint of the finance brokers themselves and our customers the AFB continues to provide that much needed voice.

What Is A Finance Broker?

So we have established that the AFB is the Association of Finance Brokers, and that it represents the voice of finance brokers themselves but what actually is a finance broker? Well for starters we are, First Choice Finance is one of the nations longest standing finance brokers.

A finance broker is a type company that aides clients in evaluating their financing needs and then helps them to decide upon the best way for them to reach their goal. This could involve investigating a wide range of lending solutions before coming to the client with the best route for their circumstance from that brokers panel. Some finance brokers offer loans only, others (like First Choice Finance) do mortgages too. So be it that you require a remortgage, commercial loan or a secured loan, the list can go on, your finance broker will help you through the maze. Once the best option is decided upon through consultation with the client, the finance broker then arranges for it all to be put in place, saving the client time and inconvenience. For a full list of First Choice Finance`s services available to our customers please refer to our `About Us`page where we further explain our many services and how we might be able to further help our clients. If you would prefer to talk them through over the phone give us a call on 0800 298 3000 (from a landline) or 0333 0031505 from a mobile and our experienced team will be able to talk you through all of our services as a finance broker.

First Choice Finance And The AFB

So where does First Choice Finance and other finance brokers fit in with the Association of Finance Brokers? Most importantly, we renew our membership annually. By doing this we are not only supporting the AFB and ensuring the continued survival of such a key lobbying body. We are also keeping our finger on the pulse and involving ourselves in policy making on a larger scale that will inevitably impact our business and our customers, through attending multiple meetings per annum with the AFB and other members. We see the value of using our 25 years experience in the finance industry to help our industry grow and evolve. The relationship we have with both our customers and the Association of Finance Brokers is mutually beneficial. If we, along with other finance brokers see improvement in our market then our customers will inherently benefit from it too and vice versa. That is why we must continue to support the AFB so that they can continue to work in a direction that will see constructive and longstanding change for the better.

Not only that but the Managing Director at First Choice Finance was one of the founding members of the AFB and continues to sit on the policy board. First Choice Finance has a duty of care to our industry but most importantly our customers. Being an integral part of the AFB helps us maintain that role.

Visit the Association of Finance Brokers Website

Homeowner Secured Loans
7.1% APRC Low Rate Loan. Borrow £30,000 over 180 months. 24 payments of £243 at 5.25% then 156 payments of £240 at 5.00% (variable). Total payable £46,440 with a £2,975 intermediary fee and £455 in lender fees.

Representative Example: Borrow 30,000 over 72 months @ £679.90 repayments. Total payable of £49,949. 20.1% APRC including £2,975 intermediary fee and a £995 lender fee.

Think Carefully Before Securing Other Debts Against Your Home. Your Home May Be Repossessed If You Do Not Keep Up Repayments On Your Mortgage. Security Is Required On Immovable Property. Borrowing Is Subject To Status & Affordability.

Established In 1988. Company Registration Number 2316399. Authorised & Regulated By The Financial Conduct Authority (FCA). Firm Reference Number 302981. Mortgages & Homeowner Secured Loans Are Secured On Your Home

First Choice Finance is a trading style of First Choice Funding Limited of The Old Courtyard, 103 Buxton Road, High Lane, Stockport, Cheshire. SK6 8DX. Copyright protected 2014-2018.

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